corporate events, conventions, conferences, expos, rollouts, parties and more
 
CONCEPT                                            800-258-7512
For the Longaberger BEE, fncEvents developed the idea of a typical mainstreet scenario with a gathering stage in the center. Around the center stage would be different home, reflecting the homes of the women attending the BEE. Inside each home, a different teaching breakout would be taught, along with ways of using Longaberger merchandise. Homes were staged with living rooms and kitchens so that a full range of teaching opportunities could take place. This concept reinfoced the Longaberger brand dedication to home and the homemaker.


Concept is the environmental leverage of any event. If a pervasive concept that is visual, integrated, brand-based and message-driven can be developed, it's a lot easier to hit the ball out of the park. Great concepts help communicate to the eventgoer the intent of the company in a multiplicity of ways. It's a great way to thematicize the effort using all of the senses and input channels that are avilable to capture the attendees on every level possible and incentivise them to execute the strategic objectives you have in mind for them.

Using theme and concept also organizes the company's convention efforts into campaigns much the same way a company would produce a quarterly promotion. It's also a good way to suspend the eventgoer's conventional reality with the company, and present another more imaginative creative face that has forward looking objectives and plans for a dynamic future.

fnc believes in the power of concept and theme for meeting the objectives of event producers. Let us know how we can use our abilities to help you achieve your event objectives.
To get going on your event strategy today, e-mail requests to brian@fncevents.com, or info@fncevents.com


 
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Call us at: 800-258-7512
e-mail: info@fncevents.com

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fncevents is your one-source "go to" events company for all of your events needs. Whether you're planning for 500, 5,000 (or 100,000), fnc has everything you need to make your event the success you were planning on. Our veteran artists and planners are longtme pros in the event industry with the expertise and creativity to help you develop your event into a memorable experience. We offer full site-sourcing, site visits, contracting and travel prep if you're just gearing up, or we can execute the one missing link like a special side-party, top producer gala, game night, or entertainment. From concept, to sets, catering, decor and AV... let fnc help you pull off your dream event in style.

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